Privacy policy

Last updated: October 24, 2026

Loomi operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Loomi is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@loomiglide.com. You can find our other contact details on our contact information policy.

Privacy Policy — Additional Information

Version loomi-2026-10-24b — effective October 24, 2026

This section forms part of our Privacy Policy. It adds the information that applies because we are established in France, and the specific information about the services we use. Where it is more specific than the rest of the Privacy Policy, this section applies.

A. Who is responsible for your personal information

The controller of your personal information is Aleksandar DZAVRIC, EI (entrepreneur individuel — sole trader registered in France), trading as Loomi, 47 rue Vivienne, 75002 Paris, France, hello@loomiglide.com.

Because we are established in France, the EU General Data Protection Regulation (GDPR) and French data protection law apply to our handling of your personal information, wherever you live. We have not appointed a data protection officer; write to hello@loomiglide.com for any privacy question or request.

B. Why we use your information, and on what legal basis

Purpose	Information used	Legal basis (GDPR)
Taking, preparing, shipping and delivering your order; payment; order emails; cancellations, returns, refunds and warranty claims; customer service	Contact and shipping details, order details, payment status, messages you send us, photos you send with a claim	Performance of our contract with you (Art. 6(1)(b))
Detecting and preventing fraud and payment abuse; securing the Store	Order, payment and device information, fraud indicators provided by Shopify	Our legitimate interest in protecting our customers and our business against fraud (Art. 6(1)(f))
Keeping accounting and tax records; responding to lawful requests from authorities	Order and payment records	Legal obligations under French law (Art. 6(1)(c))
Handling disputes, including payment disputes, and establishing or defending legal claims	Order records, correspondence, carrier tracking records	Our legitimate interest in defending our rights (Art. 6(1)(f))
Emailing customers about our products similar to those they bought, unless they unticked the marketing box at checkout or unsubscribed later	Name, email address, purchase history	Our legitimate interest in promoting our products to our customers (Art. 6(1)(f)); you can object at any time, free of charge
Emailing people who signed up for our newsletter without buying	Email address	Your consent (Art. 6(1)(a)), which you can withdraw at any time
Understanding how the Store is used and improving it, with Shopify's analytics	Browsing and device information	Our legitimate interest in running and improving the Store (Art. 6(1)(f))
Allowing Shopify to combine information about your use of the Store with information from other Shopify stores, to improve its products, advertising targeting and store personalisation, as described in Shopify's own privacy policy	Customer and order information, browsing information	Our legitimate interest in using Shopify's services to improve our marketing (Art. 6(1)(f)); you can object at any time through the "Your privacy choices" link or by writing to hello@loomiglide.com

We need your contact and shipping details to take and deliver your order: without them we cannot sell to you. Everything else is optional.

C. Who receives your information

Shopify (Shopify International Limited, Ireland, and its group companies and subcontractors), which hosts the Store, runs checkout and processes payments through Shopify Payments, on our behalf and under our instructions. Our store data is hosted in the European Union. If you use Shopify's Shop app, for example to track your order, Shopify processes your information in the app as an independent controller under its own privacy policy.
Other payment services you choose at checkout, such as PayPal, which process your payment under their own privacy policies. If you pay with a digital wallet such as Apple Pay, its provider handles your wallet information under its own privacy policy.
Our fulfilment partner, our manufacturer, Shenzhen Hongwang Nicemay Electric Co., Ltd., in China, which prepares and ships your order. It receives your name, shipping address, phone number if you gave one, and the contents of your order.
Carriers and postal operators, which transport and deliver your parcel, and customs authorities, which may receive the information required for import clearance.
Professional advisers and authorities, where needed to defend our rights or required by law.
Shopify, for the purposes described in the row on Shopify Network Intelligence, acts as an independent controller under its own privacy policy (privacy.shopify.com), not on our behalf.

We do not sell your personal information for money.

D. International transfers

Some recipients are located outside the European Economic Area:

Shopify's group companies and subcontractors, including in Canada, which benefits from a European Commission adequacy decision, and in other countries under the safeguards in Shopify's data processing terms (Standard Contractual Clauses and Binding Corporate Rules);
our fulfilment partner in China, to which we transfer your order information to ship your order. China has no European Commission adequacy decision, and we have not signed Standard Contractual Clauses with this partner: we transfer this information because it is necessary to ship your order.
carriers delivering your parcel in your country, which receive the delivery information from our fulfilment partner.

You can ask us for information about these safeguards at hello@loomiglide.com.

E. How long we keep your information

Information	How long
Orders, invoices and accounting records	10 years from the end of the financial year concerned, as required by French accounting law
Customer service messages, return and warranty claims, and dispute files	5 years from the end of the matter, the general limitation period for claims
Customer details kept for marketing emails	Until you unsubscribe or object, and at most 3 years after your last purchase or your last contact with us
Newsletter subscribers who have not bought	Until you withdraw consent, and at most 3 years after your last contact with us
Fraud-prevention indicators	As long as the order record they relate to

Card numbers are held by our payment providers, not by us. At the end of these periods, we delete or anonymise the information, at least once a year.

F. Your rights

Under the GDPR, you can ask us for access to your personal information, its correction or deletion, the restriction of its use, and a copy in a portable format. You can object at any time to the use of your information for marketing, and, for reasons relating to your situation, to any use based on our legitimate interests. Where we rely on your consent, you can withdraw it at any time.

To exercise these rights, write to hello@loomiglide.com. We reply within one month. We may ask for information to confirm your identity.

You can also lodge a complaint with the French data protection authority, the CNIL (www.cnil.fr, 3 Place de Fontenoy, 75007 Paris, France), or with the data protection authority of the country where you live or work, if it has one.

If you live in a US state whose privacy law applies to us, you also have the rights that law gives you, as described in the rest of this Privacy Policy.

G. Automated decisions

Shopify's fraud analysis gives us risk indicators on orders. A person at our business reviews an order before we cancel it on fraud grounds. We do not make decisions that have legal or similarly significant effects on you based solely on automated processing.

H. Marketing emails and our brands

Every marketing email contains an unsubscribe link, and you can unsubscribe at any time by writing to hello@loomiglide.com. We may sell under several brand names; we do not use your details to send you marketing for products of another of our brands unless you have agreed to it.

I. Nevada residents

We do not sell covered information as defined by Nevada law. You may still send us a request not to sell your covered information at hello@loomiglide.com.

J. Changes

We update this Privacy Policy when our practices change. Each version shows its effective date.